Do you know where your food was soured from?

For most consumers, the answer is no.

“We don’t understand where our food and our air come from anymore, and I think that is a problem for people living in cities. Of course, we can’t expect people all to live in hydroponic greenhouses in their flats, but we should get ourselves closer to the foods that we eat and the flavors that we taste,” says Serbian Anja Varnicic.

On a mission to connect farm to table, or in this case garden to table, Varnicic co-founded UrbiGo, a smart urban-garden that can fit into any type of urban housing. The compact design features grow lights and cylinders containing nutrients and water for the plant(s). Bonus: it’s made entirely with sustainable, and recyclable, materials.

But what’s smart about it?

Well, the progress of the herb garden is tracked via an interactive mobile app which engages consumers through game-like daily challenges; with the guidance of the app, the herbs will grow successfully, thus empowering, and motivating, consumers to live more sustainably. The app also shares the latest advice on and information on the importance of urban gardening. Besides that, consumers can order extra soil, nutrients, or new plants via the app, creating an overall smooth introduction to urban gardening!

“Indoor plants and urban gardening has become madly popular…because it reduces stress, makes our air cleaner and our bodies healthier. And those are the thing we usually forget about or take for granted,” Varnicic said.